Indeed - a very good question. So far, I only really know what has been written on the powerclouds.com website i.e. that it will be backed by a bond issued by Power Clouds in Guernsey which in turn will be guaranteed by Wor(l)d GN. I have heard that it will offer 14% rather than the current 15% but there will be a better guarantee, so as you say, it should be easier to market as a true financial product.
I am going to Rennes tomorrow so I should find out more. All the French leaders will be there plus the world number one, Toufik Rezig (he who has more than 200,000 people in his personal network and subsequently earns about 100,000 USD per week - lucky so and so!) I will report back over the weekend.
I suppose I had just assumed that everyone else on the BB was based in the US. It is indeed a dangerous thing, assumption!
News 
Market Data 
Discover 
