I think he is miffed that mobile marketing was not used to it's full potential. He is missing the point of the show.
The teams are given a task with a few tools and a short span of time to do it. It's up to the team to come up with a plan to win.
Now if the team member's were sharp enough to know about companies like Hipcricket, maybe they could have gotten help from them to do something. The problem is limited time, and remember, this show was taped last fall 2005.
PP's expectations were way too high for this show to highlight mobile marketing at it's best.
Don't really appreciate his harsh review.
DannyJoe