If you can't sell it then you aren't part of the industry, IMO. You need to be able to grab some of the market share of the industry to be a part of it. If you can sell it and you aren't, then you're bad at business. I think they will be viable and part of the industry at some point but the fact is that they aren't making money selling anything right now. I don't think they're fluffing to drive a ferrari either but I certainly believe its possible they're fluffing to sell shares and raise capital at a higer price to continue doing business. Today's PR didn't even have a quote from anyone at HYSR so please, someone find me something in today's PR that is new and relevant to anything happening at HYSR.