Well, technically it's not dilution. Those shares are already factored into the issued and outstanding share count.
The thing is, there have been people on this board who have claimed that Ed can just dump on shareholders without notice. Well, it is clear that Ed is a stand up guy and has made this public. I don't think that he had to tell us ANYTHING!
Also, those shares may not even be sold on the open market. Meaning, those shares could be sold as a form of partnership arrangement. Total speculation here, but that means that whoever is partnering with him didn't want him issuing additional shares and would rather have Ed sell some of his own shares to limit dilution. Just need to consider ALL angles here.
$MYEC