That does bring new meaning to the phrase "living a lie".
Freestone management may not be very good about predicting success, however they did have good reason to expect that things would work out at the time they posted them.
The definition of lie, as I have repeatedly posted, includes "the intent to deceive."
We may want to expend the list of definitions to include:
hy·poc·ri·sy
hi'päkrise
noun
1.
the practice of claiming to have moral standards or beliefs to which one's own behavior does not conform; pretense.
Which I don't think applies to Freestone management.
"Wise men talk because they have something to say, fools because they have to say something."
PLATO