If the studios are designed to the standard of a legitimate news company and the reporting is comprehensive, accurate, and relevant to the industry (which I believe it will be), then this may indeed become the central source for all things marijuana in the US, if not the rest of the globe.
Advertising revenue alone will take this stock to multiple cents, but Chris is working on several other avenues for revenue and growth as well.
It's really just a matter of time now. We've already shown our boarding passes, found our seats, stowed our luggage, and buckled up. The captain just needs to speak Monday and launch the damn thing.