Bebida Beverage Company (BBDA)

[heliarcn]

I agree, the reaction was not that great.

Ice cream is a product that is marketable to all demographics regardless of age, race, religion, etc. The association with Cheech & Chong only serves to limit the marketability of the product. How many parents want their children eating Cheech & Chong ice cream? How many people are against what Cheech & Chong are generally associated with?

In my opinion, Weber paid (who knows what) to license the Cheech & Chong names, only to limit the ability of the product to sell.

A better idea would be to continue the Koma Unwind branding into the ice cream. This would create instant brand awareness due to the growing publicity of the drink.

Why would he want to start over!?