NeoMedia Technologies, Inc (NEOM)

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NICE find, Andrew:

What is PaperClick?

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Give your customers instant access to your website with PaperClick

When PaperClick technology is installed on a mobile phone, the consumer simply points the phone at your barcode on any of your packaging or enters your brand name and the phone links directly to your web page in seconds.

PaperClick is a patented and proven system for linking the physical world to the electronic world
PaperClick enables "one click to content" D2C – Direct to Content


http://www.aura.net.au/paperclick.aspx