22nd Century Group Inc (XXII)

[linuspop]

In the December presentation, Henry said they will market Magic and Red Sun in a similar way as he did with American Spirits....ie, start in specialty tobacconist shops, gain a buzz/following, then expand to more mainstream retail outlets. I believe the keynote speaker at last year's shareholder meeting owns 200+ specialty tobacconists (Colorado-based), so they already have a plan and connections in place. Heavy upfront marketing expenses are not part of the initial plan, from what I can tell. Sanders, who oversaw Santa Fe Natural's rapid growth as CEO, and who is still an adviser to them as well as Reynolds American, probably has a few plans and connections, as well...