Bitzio announces new website and listing at exclusive showroom for its Sahaja brand
Share with Twitter Share with LinkedIn
Share with Repost.us
LOS ANGELES, March 20, 2014 /PRNewswire-iReach/ -- Bitzio, a fashion acquisition company operating under the trade name Democratique, unveiled the new website, sahajaknits.com, for their designer knitwear brand Sahaja as a result of their work with marketing experts, Echo-Factory, located in Pasadena, Ca.
The website coincides with the launch of their Sahaja Knits label, offering the same quality products Sahaja has retailed in luxury stores around the world at a better price point. "Sahaja Knits is expanding our brand's potential to reach a wider audience of customers. Our new price structure offers our high fashion garments at affordable prices, and allows us to develop a high volume business- especially in the younger contemporary market," said founder Serge Berliawsky.
In addition to the launch of the Sahaja Knits website, Sahaja has entered a 2-year contract with exclusive fashion sales house, Joey Showroom. With an elite team of representatives and locations in New York City, Los Angeles & Dallas, Joey Giuntoli is one of the very few domestic agents that effectively secures distribution throughout the entire country. For over a decade Joey Showroom has worked with major retailers such as Neiman Marcus, Saks, Nordstrom, Bloomingdales, Barneys NY and Bergdorf Goodman, as well as contemporary giants Urban Outfitters & Anthropologie, and thousands of better boutiques. "The product is beautiful and really stands out. We are proud to add Sahaja into our elite selection of brands," said President Joey Giuntoli.
"The relationship with Joey Showroom is a huge asset to our business. Besides being a major distribution force they are simply great people, we can't wait to see what the future brings," said Serge Berliawsky, President and Creative Director of Sahaja.
Gordon McDougall, CEO of Democratique added, "The placement of a Democratique acquired brand in a noted showroom such as this validates the power of what we are building and offers valuable exposure to our other brands. We are moving rapidly in a very promising direction."
Democratique (www.democratiquela.com) acquires emerging apparel brands just past the start-up stage, pairs them with our talented team of experienced apparel businesspeople, and equips them with the resources needed to take their brands to the next level.
To view the new Sahaja Knits apparel line, visit www.sahajaknits.com.
About Bitzio, Inc.
Bitzio, Inc. started as a mobile app development business leveraging celebrity and athlete followings. With its learnings from the celebrity market, in mid-2013, Bitzio shifted its focus to fashion with a unique Los Angeles-based apparel incubation model. Uniquely qualified to identify promising apparel brands, Bitzio accelerates these emerging brands with its access to capital, extensive industry experience, centralized operations and established manufacturing and distribution channels.
