RE: Earnings.
Expectations are quite low. Those who have followed 2013 earnings expect rev year over year increase amounting in the multiple hundreds of percent. However, the worry-some portion, would be the gains/losses. Last quarter GrowLife had what I saw as troubling losses. Not that I expected profits. I then was worried about the health of company cashflow and their ability to continue bleeding at that rate. Then came in the CANX deal and that alleviated those worries for now.
Sterling has stated they have a goal of reporting in the black for 2014 and sees that this will happen. We're however still left with the question of Q4 and fiscal year guidance.
Can guidance and Q4 show us we're moving in the right direction, beyond the PRs and already well known information available to us?
I don't think Q4 needs to show in the black, but I do think it needs to definitively show strength in the right direction if we don't want a major sell off. One scenario I play in my head was what happened in Q3. Q3 came in under guidance in revenue and greater in the losses. Sterling also admitted that this was an error on his part that he will not repeat. But I keep asking myself, why did he expect such strength? Maybe we will see why in Q4 report. Heck if GrowLife reports in the black I can see PHOT going to 1.00+ on that alone. No one knows, so much has changed since Q3. There is also the completion of the acquisitions, that will be reported in Q4, as well which will help boost Revs a good deal.
