Well, pretty much agree- "twitter" can go both ways. It is what it is- a communication "tool" that blasts out 140 characters at a time and any tom, dick, or harry can be on it, in under about 30 seconds of sign-up time.
Just saying- I'd go easy on putting too much behind "tweets". Not knocking it 100%, just saying I'd not put it as the end all, be all. Think of it as just another tool- maybe in the old days it would have been an email tool and real old days a newsletter or something. See what I'm saying?
I personally, again, just my lousy 2 cent opinion, think "twitter" like most "fads" will pass. As I stated, I already know young people who think Facebook is dead and buried, who were now on twitter but are jumping off it in droves and now it's snapchat and instagram and if you look- there's about 20 new (literally) start-up, "hot" trending variations on all of thee above picking off users. The latest is services where you form your own sorta little "private" groups now- the old trend was be as public as possible, now the kids/teens wanna go secret and private. Very fickle.
So, tweeting is a tool. I think they are in PR "push" mode and just testing the waters on using all these tools- like putting out "tweets". Remember, you can tweet all day long, but it doesn't bring in cash or make the biz a success or sell things at the end of the day. I know very successful businesses and they don't give a rat's behind about "tweeting" or anything else- they just run and work their businesses hard like they always have and build sales and profit the hard way- face to face, shoe leather on the ground, pounding the phones, etc. Lots of tools out there- tweeting is just the latest variation on them. Again, my 2 cents.
Not knocking it one way or another- it obviously reaches some people as you are a perfect example. You've read the tweets and it gave you some info to ponder. So from that stand point- it has "worked" to some extent and served some purpose. What it does for the biz in the "big picture"- I think is harder to know or measure. So, tweeting to me is not too exciting or doesn't move me too much one way or another- but we're all different and like different things, ways of communications. I-Hub is a perfect example- kinda a "private" way to discuss stocks, yet public. They built a little "community"- very similar idea to tweeting and facebooking, etc. Lots of "stuff" out there for communicating today- to each his own. Good luck.
