US Stem Cell Inc (USRM)

[Dragon Lady]

I'm fine with "Fully Funded by BHRT", just add the next page/sheet with the details. A little breakdown. Don't want to overwhelm people with some CPA/MBA level analysis, but a little "detail" I think is all people want. A one pager summary sheet. Again, cost per patient, timeline approx., where they expect the money to come from/be raised from and spread out over X number of months.

Kind of the "bullet-point", Powerpoint one-pager. People like pictures or summary bullet-points that sort of lay out the "big picture". Then, when they, if they choose to read the 10-K or similar- they can say, "Ah-ha, yep- here's that cost break down, and here's that equity line or shares sold- I'm cool with that as they laid that out real clear in that presentation."

People just don't like uncertainty or vagueness- again more info is better than less (of course within limit- as I said, don't give um the War and Peace Vol II version, just the one-page summary sheet in a clear, easy to understand plan). People like clear "plans" and then the updates you give can show how you're "on-plan" or give you the chance to give an update and say, "We've deviated from PLAN here, and here's why due to X, Y and Z coming up, so we're making adjustments to the plan". Then people say, "Oh, they're not pulling a fast-one on us or hiding anything- they're just clearly adjusting the plan, and it all makes sense and it jives with what they laid out for us before".

Again, that's my 2 cents. I just think for many people it builds a more confident base and understanding- they may not be as confident as you or have followed the company for as long, etc. They may need to see the long term vision and plan to feel it's a good time to put money on the line and buy-in.