Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

Ice cream distribution deal was announced 2 years ago, and cost 5,000,000 shares. Should have been expensed at $500K (.10 per share), two quarters worth of Revenues, and more 'profit' than ever reported. Instead, was expensed at $5,000 (.001).

In the Q2 2013 report, this expense was (incorrectly, IMO) reclassified as 'purchase of an asset' and put on the balance sheet as part of 'Unidentified tangible and intangible assets.'

From a business perspective, there is no way this $500K was money well spent (two years later, I venture that less than $100K of ice cream has been sold). For those who would say it is just shares -- sorry, it is dilution; company would have been far better off selling those shares to the secondary market and spending the cash on the core business.