DD Neomedia Acquisition Summary
Note: Several of the figures below are my educated guesses based on my own business experience and mobile marketing industry DD. I plan to revise this summary once the 4Q2005 10Q is filed, which should hopefully provide more accurate information.
Sales Revenues
* Neomedia: $2M (annualized from 3Q2005 10Q)
* Mobot: $0.2M (annualized from S3)/ ($8M for 2006 estimated at ASM)
* BSDS: $9M (annualized from S3)/($12M to $14M for 2006 estimated at ASM)
* 12snap: $15M (assumption based on $200K per 75 employees)
* Hipcricket: $2M (guesstimate)
* Sponge: $11.5M(assumption based on 10% net profit - $2.3M net profit goal over the next 2 years)
* Gavitec: $4M (guesstimate)
* Total: $43.7M (est)to $56.6M (est)
Acquisition Cost
* Mobot: $ 3.5M cash + $ 6.5M stock = $10.0M
* BSDS: $ 0.0M cash + $ 2.3M stock = $ 2.3M
* 12snap: $ 2.5M cash + $19.5M stock = $22.0M
* HipCricket: $ 0.5M cash + $ 4.0M stock = $ 4.5M (LOI pending Definitive Purchase Agreement)
* Sponge: $ 6.0M cash + $11.4M stock = $17.4M (excludes incentive clause)
* Gavitec: $ 1.8M cash + $ 5.4M stock = $ 7.2M
* Total: $14.3M cash + $49.1M stock = $63.4M
Headcount
* Neomedia: 55 (from an Ihub post)
* Mobot: 7 (guesstimate)
* BSDS: 8 (from an Ihub post)
* 12snap: 75 (from PR)
* HipCricket: 10 (guesstimate)
* Sponge: 60 (guesstimate)
* Gavitec: 20 (guesstimate)
* Total: 235 (est)
Headquarters
* Neomedia: Ft. Myers, FL
* Mobot: Lexington, MA
* BSDS: Calgary
* 12snap: Munich
* HipCricket: Essex, CT
* Sponge: London
* Gavitec: Wurselen, Germany
Other Locations
* Neomedia: Lisle, IL
* 12snap: Dusseldorf, New York, Milan, Stockholm, Vienna
* HipCricket: Seattle, Los Angeles, Sydney
CEO
* Neomedia: Chuck Jensen
* Mobot: Russell Gocht
* BSDS: Guy Fietz
* 12snap: Dr. Michael Birkel
* HipCricket: Jim Hood
* Sponge: Alex Meisl
* Gavitec: Andreas Weyer
Partners - Service Providers
* Mobot: Cingular, Verizon, T-Mobile, Sprint
* HipCricket: Cingular, Verizon, T-Mobile, AT&T Wireless, Sprint, Nextel
* Sponge: Vodafone, Orange, Three, O2, Opal Telecom
* Gavitec: Vodafone, Nokia
Partners - Brand Marketers
* Mobot: Nike, Adidas, Saturn, Ford, Volkswagen, Citibank, Sony, Maybelline, Macy's, Gap, Timex, Calvin Klein, Abercrombie & Fitch, Polo, L'Oreal, Estee Lauder, Target, Kenneth Cole, Redken, Neutrogena, Ralph Lauren, & More
* 12snap: McDonalds, MTV, Coca-Cola, Ferraro, Wella, Adidas, Unilever, Gillette, Disney, Cadbury, Kellogg's, Sony, TellaSonera, Wrigley
* HipCricket: Maybelline, Frito-Lay, Timex, Ice House, Miller
* Sponge: Coca-Cola, Heineken, Diageo, NEC, Walkers Crisps, Budweiser, Fanta
Partners - Media
* Mobot: Elle Girl, Vibe, Jane
* HipCricket: Fox Sports Radio, ABC Radio, Clear Channel, Cox Radio, Premier Radio, Westwood One
* Sponge: The Sun, Daily Mirror, Sunday Times, Discovery, ABC, Nickelodeon
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Remember again, I consider this a "work in progress". If I made any errors, please feel free to let me know. I will revise accordingly. I will also update this "Acquisition Summary" if Neom makes additional acquisitions in the near term, and as I said previously will also update as more accurate information becomes available.
Best regards,
SS9173
