I think the material piece that was omitted from his statement was that the only reason that there is enough supply of edibles is because they are being rationed out. Each customer can only a purchase 2-3 maximum of edibles if I remember correctly. So there is plenty of room for growth. Just when you think the fast food market is saturated, a new one emerges with a little different spin on the same existing products and grows to several 100 locations.
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