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Thursday, 03/13/2014 1:09:00 AM

Thursday, March 13, 2014 1:09:00 AM

Post# of 58331
Might Need I-HUB Bail

I did ask for Permission but received no reply so here goes ...

Hopefully this will benefit those having problems listening to the Roth presentation.

Abbreviated Roth Transcript (per my typing skills)

PLUG - Premier Integrator of fuel cell in the World

Andy Marsh – CEO – Skipped right over the Disclosure (in excitement to get started I guess!) smile

PLUG Sells Productivity Savings – H2 Infrastructure, H2, Fuel Cells & After Market Support.

Forklifts run more in a year than a Car runs in its Lifetime.

Forklifts run while lifting Tons of material.

Could make a Fuel Cell but could they find a Market? Found it.

PLUG:

• 10,000 Units per year
• 4500 units in the field. Not counting recent order.
• GenKey TurnKey Solution – 1700
• 8 to 12 million dollars over the life of the deal
• 5 year trial period with Walmart. 1700 is NOT a test.
• Walmart purchased the GenKey Solution – H2, Support
• GenKey Deal with Kroger

GenKey – Walmart & Kroger. H2, Services & Fuel Cell Product.
Forklift service, H2, & Gen-Key = Recurring Revenue Stream

35% of the value of the deals have a Recurring Revenue.
50% of the Deals will be Gen-Key
Just really starting: Kroger & Walmart

P&G has cut over 4 sites. Mercedes & BMW – Quality / Efficiency

Expanded Market with Air Liquide and PLUG will become the majority owner – IKEA & BMW -> Europe

Why buy PLUG Products?

• Efficiency – 15 minutes every 6 hours & longer with a Queue
• Fuel Cell can be refueled in 2 minutes. Find the BMW product Video.
• Batteries decline in performance toward the end of the shift.
• Productivity
• $ 7,000 per minute when a car doesn’t come off the Assembly Line
• Elimination of the Battery Room
6 Million Forklifts in the World. Who is the competitor? Lead Acid Batteries.

90% Market Share for Fuel Cell Forklifts.

Full Line of Products

Plug will ship over 3,000 units.

Revenue will be $ 70 million.

$ 65,000 million in the Bank.

Margins will be 25%

Breakeven on 2nd or 3rd Qtr.

Burn less than $10 Million for remaining of the year.

Our Path is Performance.

$ 3.5 Million – EBITIDA cash positive.

Material Handling is just a part of the business.
Market that works & have large volume.
5% of Wal-Mart business today. 100 Walmart distributions.

Every unit sold will be produced at a Lower Costs.

Business can double YOY for the future.

Range Extenders with Federal Express. Trucks on the road all day.

Ground support equipment -> Very similar product. Federal Express (1600 Units)

Replacing diesel units with electric units.

Requires 8 hours for charging batteries. 3 minutes to fill up with H2.

Transport Refrigeration Units – Replacing Diesel Engines.

Reduction of Noise & C02.

Fuel Cells are quiet & deliver in the early morning. LOGISTICS.

Leverage our Unique position for PEM fuel cells

Geographical Expansion – Hypulsion Europe (will become the majority Holder with Air Liquide being the Minority partner).

Discussion with Asian Partners. Air Liquide - $ 40 Billion company.

Won’t deal with Small companies. Give us immediate market prescene.

Global Market expansion that make sense. I

Industrial Fleet Products with After market support.

Dominant to be the #1 company for the Vertical, Mobile – Industrial Transport Market.

Our technology makes companies more efficient. Lowes, P&G - International

On the Verge of Exploding with other company. [

b]Business will be profitable this year.

Developing products, customer relationships, value propositions while others on the side lines.

Unique opportunity to take advantage of this DOMINANT position.

Answers to Questions:

TRU Market – $ 10 to $15 Billion Range potential

Ground Support – 60 to 60 Million Dollar Business (side business)

Range Extender – Just Beginning.

Fuel Cell & Lithium Battery combined. It’s not just a fuel cell.

Business is Larger than Material Handling.

1st Walmart Deployment – Mid May then Mid July

Provides Wal-Mart the opportunity to add sites in continuum.

This is NOT a Trial … Walmart has 100 sites that have the same NEED.

Walmart usually does FRAME agreements. Worked with Walmarts for 4 or 5 years to sign this deal.

Average Selling Price is $20,000; Low: $12,000; High: $28,000

Walmart Suppliers are more interested.

Present customer base is more excited.

Continue to Double the Market for the foreseeable future.

200 to 250 units per Walmart Distribution Center.

Globally $ 15 Billion Annual Market

Kroger will be the 2nd Biggest Customer.

Walmart will represent 20% of PLUGs revenue this year.

Tax Incentives:

Main Focus is to Drive Cost down to 10 to 20% per year.

$ 5,500 dollars to produce a $22,000 product with room to grow on reducing the cost.

Operating primarily without Tax incentives – Just make it work!


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