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Re: None

Wednesday, 03/12/2014 6:27:21 AM

Wednesday, March 12, 2014 6:27:21 AM

Post# of 85128
*Fine Print* ET hasn't promoted app on Oprah

Maybe he will this time? We also aren't aware what the cut is for MRNJ on the app- anyone know? Could be an app for services only with very little content revenue cut?

$9.99 app at retail- let's say MRNJ makes $3 . . . . 1,000,000 downloads would be $3M right there. Company isn't even close to that in annual revenues. But the thought is, they will be some day. ET app was first tracked in 2010 on App Annie. Revenues have been under a million thus far since then.

I count about 20 ET apps in App Annie and a handful that were created, but taken out of the store. Most apps are priced at $9.99.

20 ET apps at a $3 cut- just 10,000 downloads would get $600,000 in revenues alone, not including the 2000+ other apps. Most of the ET apps have been out since 2010 or 2011, plenty of time to get some revenue $ generated by now.

ET has been on Oprah for years, if this is used as marketing, I think he should at least promote the app. It seems he's well known, but the app is not or there's not a lot of revenue cut for MRNJ.