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Saturday, 03/08/2014 11:34:38 AM

Saturday, March 08, 2014 11:34:38 AM

Post# of 298910
MyECheck’s Mobile Product Strategy:
http://www.myecheck.com/2014/03/07/myechecks-mobile-product-strategy/

MyECheck’s strong competitive advantage as an electronic payment platform is its exclusive ability to enable transfers from any checking account. And the transactions are faster, safer and lower cost than ACH and card transactions. The benefits are substantial making the MyECheck platform clearly superior in many ways for mobile payments.

MyECheck provides three types of mobile payment solutions for different applications:

1) As a backend or wholesale processor to Mobile Payment Service Providers (MPSP)s. These include payment processors, e-wallets, stored value, and large merchant proprietary payment systems. The MPSP integrates with MyECheck in the tradition manner.
2) As a MPSP with a comprehensive solution for POS purchases on mobile devices.
3) As a licensor of customized mobile payment solutions.

MyECheck will be launching new products in the coming weeks and months including an end-to-end turn-key mobile payments solution that any business can easily implement remotely. The retail Point Of Sale system will include user apps for Apple and Android devices, and a download merchant POS app that runs on Quickbooks accounting software.

There are two mobile payment systems, one has higher security and has been developed for regulated industries. The other has been developed for retail sales, however the set-up and process flow is almost identical.

The Merchant only requires an internet connected computer with Quickbooks and a bank account, the User only requires an internet connected mobile device or tablet and a checking account.

The process flow for remote registration apps the regulated industries system:

Merchant downloads, installs and registers MyECheck Merchant App
User downloads and installs MyECheck User App
User selects Merchant in User App Merchant Menu
User enters Registration Data and submits to Merchant App
Merchant App validates Bank Data and Pre-Approves/Declines User Account
User presents ID at Merchant Location, Merchant compares to Registration Data
Merchant App displays QR code to User App containing User Account Token
At POS Merchant App displays QR code to User App containing Invoice
User App displays Transaction Detail and prompts authorization
User authorizes payment by sending Token to Merchant App
Merchant App verifies User Bank Account and Approves/Declines Transaction
Merchant App sends receipt to User App
MyECheck backs up transaction data at an independent data warehouse.

With this uniquely broad range of capabilities, MyECheck can serve almost any customer in any market either directly or through one of MyECheck’s licensees or MPSP partners. This model also enables growth through leveraging partners’ existing customer base and sales and marketing resources.

$MYEC

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