Friday, March 07, 2014 2:09:26 PM
Conventional valuation metrics (such as revenue, earnings and cash flows) are rarely considered in the on-line space. Instead, the metric that the market bases stock pricing on is subscriber/users, and data.
Seen from this perspective, the picture becomes clearer and more understandable. As Oink! grows its subscriber base, they become a more attractive acquisition target for a company looking to expand its user base and increase engagement in the company's ecosystem.
Potential acquirers of companies like Oink, rely more on a gut feel than numbers. If they feel there is a strategic niche that can be filled by acquiring a nascent company, they will pay market price and higher. Right now, market mood and momentum favors high valuations, as we have have witnessed over and over again.
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