NeoMedia Technologies, Inc (NEOM)

[ANESRI]

DD: go2’s Mobile Local Search Directory Reports Record Traffic


Go2 has released some statistics from its mobile local search service, which is on a number of carriers in the US.
“Visits to its mobile, local search websites increased 51 percent in 2005 to more than 24.2 million unique user sessions, up from 15.9 million in 2004. During 2005, go2’s mobile websites, which include Yellow Page, local search and other local information, delivered more than 210 million page views of local information, up 37 percent from over 150 million in 2004.” That’s not a shock and awe statistic in the online world but it’s very decent in the mobile market.
The statistics indicate the popularity of mobile search and its continuing uptake by consumers. The most searched items were movies, restaurants, accommodations and other travel-related searches.
Another interesting stat, go2 also served more than 50 million ad impressions in 2005 (that’s more than two per unique session) and claims clickthrough rates are a lot higher than in the online world “in part based on go2’s ability to target advertising by both location and directory search category”. The kind of companies advertising on the service were ABC, American Express, Jamdat, ProFlowers.com, Progressive Insurance, the U.S. Navy, and Volkswagon.