Adaptive Media, a publicly traded Irvine-based company, is a multi-channel and content monetization company serving website owners, app developers, and video publishers who want to optimize digital content with impactful, engaging advertising experiences. Adaptive Media provides programmatic audience and content monetization technologies for display, mobile, and video advertising across multiple devices.
We’re in a highly competitive and active market, and our products are similar to Rocket Fuel’s RTB, BrightCove’s CMS [Content Management System], and Adap.TV’s waterfall management system. Adaptive Media offers the complete digital video technology stack to support its clients with platform, content, and supply offerings, all backed by a state-of-the-art, data-driven, programmatic advertising technology.
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