NeoMedia Technologies, Inc (NEOM)

[ANESRI]

DoubleClick Search Trend Report
February 22,2006
By Roger Park | Back to News
DoubleClick Digital Advertising Solutions' Performics division announced the latest Search Trend Report.

The search engine marketing index found that search campaigns total clicks grew 107 percent year-over-year. The report also found that the average cost per keyword climbed 114 percent in the fourth quarter of 2005.

"Keyword and overall campaign growth remain very strong. Search portfolios are expanding as marketers seek to connect with consumers during all stages of the buying cycle, and therefore, results are being measured beyond immediate ROI alone," says Stuart Larkins, vice president, search at Performics.

Another key finding is that seasonality drove the consideration of keyword ads further down the page. The report found that the percentage of overall conversions that come from lower ranked keywords improves dramatically in December versus November