NeoMedia Technologies, Inc (NEOM)

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Mobile Marketing to Accelerate
February 22,2006
By Roger Park | Back to News
Airwide Solutions, a mobile software provider, released a study that found 89 percent of major brands are planning to market via mobile phones and devices by 2008.

The study also predicts that major brands, within five years, will spend five to 25 percent of total marketing budgets on mobile marketing.

Jay Seaton, chief marketing officer at Airwide comments, "The widespread acceptance of mobile messaging has created a pervasive and valuable new marketing opportunity for brands which is, in turn, creating a significant revenue opportunity for mobile operators. With reliable infrastructure in place and a means to control and measure campaigns, the starting gun will have gone off and it will be a race to create and deliver the most effective mobile marketing initiatives to subscribers that are more receptive than ever."