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Re: DCM318 post# 152785

Tuesday, 03/04/2014 3:19:14 PM

Tuesday, March 04, 2014 3:19:14 PM

Post# of 154384
That's the million dollar question isn't it. I am getting ready to launch a healthy kids drink in the next 60 days (under served market). The first thing I would do is to get in front of as many distributors as I could and see what they are looking for. I would try to see where 2 categories are merging and get there first. For instance; I was the one who talked to Calvin about the merger of the soft drink market and the energy market. Let's face it, energy drinks are the "soda" of the new generation. The idea for a "Super Soda" is sound but the packaging they proposed was AWFUL! If someone wanted to do a southern tea, it better be malt based like Mike's Hard Lemonade. You can do a slant on sweet southern tea and a sweet half and half (malt based) and market it as a beer alternative. Far less crowded market. Just spit balling some ideas!