Bebida Beverage Company (BBDA)

[Barry5]

Give it a rest. He has physically not race in a minute but he has spent plenty of shareholder dollars on racing.

Ya, its marketing, but i dont believe he does it for the marketing. He was a driver, its in his blood. He needs those race fumes to make it through the day.

There are better ways to market. NASCAR is expensive and for the big boys. Marketing is about the biggest bang for the buck.