TheDirectory.com Inc (SEEK)

[Gotagogetit]

Here is my view

I invested in SEEK because of the new business model SG announced over last summer. I felt that he had underestimated the complexities of taking a start up to “the promised land”. SG admitted failures along the way, and now is more the wiser. I still held off on investing at first, but decided to take a position once SG began to take clear steps to achieving his ultimate goal.

Changing of the PLATFORM over the 2 year down period was SG’s biggest move IMHO. It is the game changer. It makes integration and expansion seamless and time effective. The financing, the acquisitions, and partnerships were possible because of the PLATFORM.

Now SG is able to go “full steam ahead” with expansion. I expect the current quarter numbers to be top end near the estimated 900k. I also believe that the future quarterly numbers will be expanded.

What has me even more excited about the future is hearing how the expansion on the new PLATFORM is progressing. Taking the recent acquisition and integrating 1600 plus sites and additionally integrating mobile is proof of concept. The big guys are not only looking to acquire companies to add to their bottom line now, they are looking at several other factors, such as integration into their PLATFORM, and future viability of the business model for growth. SEEK is in a sweet spot.