Bebida Beverage Company (BBDA)

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One of the Vehicles he sponsors Wins the Race there in, They get videoed doing there Burnout, In Victory Lane, The name brand spoken Several Times. Whoever is watching that race has that exposure to the brand.

One of the Vehicles he sponsors (Forbid this happens) Is in a major wreck and the Camera is focused on the truck with the sponsorship plastered, the driver is interviewed: "well the Koma Unwind Chevy Silverado was good today but…" Whoever is watching that race has that exposure to the brand.

A meet and greet with fans a Little Girl who's dream is to race goes to get JJC autograph b/c she is her hero for doing her dream. JJC Hero Card has KU Plastered on it The little Girl keeps it forever Whoever sees that Hero Card has Exposure to the brand.

Should i keep going?

In the argument made to me then DuPont shouldn't Sponsor Jeff Gordon, Lowes Shouldn't Sponsor Jimmie Johnson,…

Point Made?