NeoMedia Technologies, Inc (NEOM)

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The Associated Press:A bar code and phone can fetch blog reveiws: Tokyo-Checking out the internet buzz about a DVD,book or candy while on the go is soon to become as easy as taking a snapshot of the bar code on the product. Toshiba Corp. has developed molbile-phone technology that searchs for product reviews on up to 100 Web journals,or blogs in 10 seconds.Just use the phone's digital camera to snap a photo of the bar code of a product you're thinking about buying.The technology can tell if the blog chatter is positive or negative and tallies the count to show if a product is getting rave reviews or being trashed by consumers.That's useful if you're in a store about to buy an item. Toshiba plans to test the software at Japanese stores next month and hopes to offer it domestically as a service on cell phones by April 2007.