Hangover Joe's Holding Corp. (fka HJOE)

[thesmalls]

i cant speak for the coasts or canada but in the midwest - i think it could do very well. look at any walmart and the insane floor space provided to duck dynasty. i didnt even know what that was until i was in a walmart for some basic toiletries and saw the duck dynasty command center. i was traveling and needed some items and the walmart was the only thing open. i asked someone that worked there about the display (this particular store had an entire, vacant substore (like a bank that would be inside a walmart) dedicated to merchandise. they thought i was an alien because i didnt know what it was.

larry's tater chips are already in the walmarts, menards, and other big box stores. i just checked a store locator on his foundation site and there are numerous locations in Windsor all the way to Toronto on the 401/402. so apparently his brand is doing ok up there.

this is where the cobranding comes in. if you are already selling these and having success - you hang a tree of the energy shots by the chips in a one or two pack and people will grab them to try them.

as far as being all natural - i somewhat unknowingly did a couple red bulls and vodka with a colleague and didnt sleep for three nights. granted - i very rarely drink caffeine but that was enough for me to probably think i could fly. i am sure there is a large segment that would like a real boost that was naturally derived and quick vs a slug of caffeine and sugar. im not sure that larry is the poster child for fitness but or natural foods but then again, his brand resonates. if he will co promote HJOE along with the energy shot - then there is real pull power.

frankly, i dont understand how people pay that much for a shot or energy drink. i travel extensively and surprised by people putting down a couple of cans of Monster or whatever out of the fridge at the c-store and getting a handfull of coins back from a $10. my mind says people will intrinsically feel like they are getting more value with a full can of something than a shot if they are both priced the same. however, 5Hr obviously dispels that notion. i have a colleague that could have been a pitch man for 5Hr. when they become available, he will be by first focus group to see what his thoughts are. he finally weened himself off of 5Hr due to his "dependence" on them. he didnt like feeling like he needed them every day.

i guess the price point for an energy shot or can is akin to a premium cup of coffee...? since i drink neither - i cant really place a value on it. however, one look next to any cstore register shows you that energy shots, drinks, supplements is a big, big seller. if the companies can use the cobranding with larry to make a quick impact - then it could do well. celebrities have been pairing up with premium liquors and sports waters recently and have taken no name brands to requested beverages within months.

i think the tie in is fascinating. i still dont completely get it but i can certainly appreciate the connections and possibilities. more importantly for me is the credibility i think it brings to the HJOE brand/company in general. the git er done products are all driven through Larry's foundation: http://gitrdonefoundation.org whenever dealing with foundation work, one must be very careful in vetting deals and alliances so they must have done their DD on HJOE.

i think we continue to see volatility until there is something concrete with respect to funding and/or production. the deals and contracts are positive, but in the end product has to be made to be resold.