They seem to have it together, but can only move as fast as the approvals or processes will let them.
The monkeything is a cool looking thing but I don't see it as a threat yet to the Wheelies. But your right they need to get the Wheelies out to the world before someone else does.
But that is the beauty of competition in the marketplace , keeps you motivated to improve , evolve etc... your product to be the best one out there.
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