e.Digital Corporation (fka EDIG)

[Tinroad]

In atonement for my sins (both real and perceived)...

BeoSound 2 to be available for Mac users
March 19, 2003 - 06:29 EST Bang & Olufsen has responded to requests from Mac users and is making the company's portable MP3 player, BeoSound 2, compatible with iTunes. BeoSound 2 was launched in the spring and was then compatible only with Bang & Olufsen's own BeoPlayer and Windows Media Player. "This triggered a flood of inquiries from disappointed Macintosh users who wanted to invest in the UFO-like player. We were surprised at the large number of inquiries we received from Macintosh users who wanted to buy a BeoSound 2," said Jens Victor Fischer, Product Manager at Bang & Olufsen.

"We had deliberately chosen not to develop BeoSound 2 to make it compatible with Macintosh computers because they account for such a small proportion of the total market, just 3.8%. However, the calculations we have done on the basis of all the inquiries we have received show that Macintosh users represent a larger customer segment for us than we first assumed."

The first Macintosh-compatible BeoSound 2 players will be available in December. In addition, it will be possible for those who already own a BeoSound 2 to download software from that will enable it to work with iTunes. "All in all, this has been a very positive experience. We cannot say much more than that Macintosh users have good taste. So now we are hoping for a flood of communications from Mac users who are satisfied with us," noted Fischer.

http://www.macminute.com/2003/03/19/beosound