These PRs are huge. From what I know about Ed (which isn't too much cuz I've never met him), he seems very methodical with his business practices. Those PRs seem like the beginning to some bigger rollout.
Keep in mind, Ed has not released anything for months, and now we get 2 PRs in 2 weeks, Twitter updates, etc. MYEC has been behind the scenes, but now they are becoming more transparent. Think about it; why would you start becoming transparent unless some big moves were coming?
Trying to stay unbiased, so iHub can be a source for quality information that helps others invest wisely, instead of a place for people to try to manipulate stock prices.