Wednesday, February 19, 2014 9:15:24 PM
That's like comparing Google to WebCrawler. Completely different teams, products, and visions.
WhatsApp could have choose any company to sell to. They were being courted by EVERYONE. They choose Facebook. That tells me a lot about Facebook's vision for connecting the world. They want to be the digital telephone of communication for our era and they are willing to do whatever it takes to make sure they win.
Why was this a good move for Facebook?
* 450M ACTIVE and PAYING users. Users have to pay $1/year to use WhatsApp. This made their engagement numbers through the roof.
* They are winning everywhere Facebook isn't. Europe, South America, Africa, etc.
* They send MORE messages on WhatsApp than the entire WORLD sends SMS messages per day. Think about that.
* Facebook wins back the US/Canada teen market as they have all moved to WhatsApp. Facebook owns Onavo (do some DD here) who is the largest mobile data aggregator in the world, and Facebook knows which apps users are using and which ones are growing the fastest due to this acquisition. WhatsApp was the fastest growing messaging app in the world and Facebook knows this for a fact.
* With Facebook's help, WhatsApp could get 1B users by the end of this year. Remember Facebook is the king of paid app distribution, so by giving WhatsApp free distribution they can solidfy their leadership in the messaging space ever faster. That means Facebook would have the #1 social network app and the #1 messaging app in the WORLD. HUGE. HUGE. HUGE.
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