Pet Ecology Brands Inc. Announces Agreements With Three Additional Distributors Expanding Sales in 30 States and Western Canada
Wednesday February 15, 9:00 am ET
Distributor Agreements Increase the Company's Market Access to Thousands of Additional Veterinarians, Breeders and Specialty Pet Retailers
DALLAS, TX--(MARKET WIRE)--Feb 15, 2006 -- Pet Ecology Brands Inc. (Other OTC:PECB.PK - News) -- www.petecology.com -- announced today it has executed agreements with three additional regional specialty pet supply distributors, providing Pet Ecology access to thousands of veterinarians, breeders and specialty retailers for its Scientific Professional(TM) Cat Litter and K-9 Fat Free Dog Treats(TM). With the execution of these agreements, Pet Ecology Inc. now has agreements with eleven (11) major distributors both nationally and internationally and has now exposed its products to a total of over 20,000 pet professionals.
New distributors include Middle West Distributors, Columbus Serum Company and Paws-itively Purr-fect Nutrition. Initial orders have been placed by each of these distributors, and they are currently providing the Pet Ecology products to their customers.
Middle West Distributors, a leader of pet supplies throughout the Greater Chicago and surrounding areas, was established over 30 years ago and emphasizes their service to their customers. More information on Middle West Distributors can be found on their website, www.middlewestpet.com.
Columbus Serum Company, based originally in Columbus, Ohio, now provides quality products and services through five distribution centers, covering 26 states. The Columbus Serum Company stated products such as the Scientific Professional Cat Litter is in full accord with the service level they hope to provide their customers with the capability of early detection of potential feline illness. More information on this company, which was founded in 1922, can be found at www.columbusserum.com.
Ms. Ellen Norris of Paws-itively Purr-fect Nutrition contacted Pet Ecology after having purchased Scientific Professional Cat Litter for her personal use from a local pet retailer. In her testimonial to the Company, Ms. Norris stated that Pet Ecology's Scientific Professional Cat Litter had provided not only an early warning of a potential health issue, but helped her determine which of her cats was experiencing a problem. A veterinarian examination confirmed an elevated pH and determined that crystals had formed in the cat's urinary tract system. The problem was discovered early, with little or no blood in the urine and before infection set in. Ms. Norris was able to treat her cat with cranberry juice and utilize Scientific Professional to help monitor her pet's pH. "Without your cat litter I never would have been able to pinpoint who was having a problem. Great product!!" Paws-itively Purr-fect Nutrition is a wholesale distributor representing natural, herbal and holistic pet food and supplements, servicing pet retailers and breeders in Massachusetts and parts of Connecticut.
In order to service the increasing distribution network in the United States and Canada, for Scientific Professional Cat Litter and K-9 Fat Free Dog Treats, and the additional new products that will be introduced in 2006, the Company has signed a new sales representative to work specifically with distributors, brokers, veterinarians and breeders in North and South Carolina. The company has hired Wendi Wilson who comes with a strong background in retail distribution, with substantial experience in consumer products. Ms. Wilson will be responsible for servicing the vets, specialty pet retailers and breeders located in North and Carolina for Pet Ecology. The addition of Ms. Wilson brings the number of Company field representative to four, covering the major areas of pet professional concentration in the United States that carry the Company's products. The Company expects to hire an additional two field representatives prior to the end of the month.
Jane Lorenzen, COO of Pet Ecology Inc., stated: "The addition of quality, service-oriented distributors will continue throughout the implementation of our marketing plan in 2006. Our focus remains on increasing the distribution of our three product lines, and our four additional product lines that will be introduced throughout the remainder of the year, through pet specialty stores who, through their knowledge, expertise and personal service, can continue the introduction of these unique products to consumers, while building brand awareness. With personal testimonials from distributors, store owners, employees, and consumers alike, our unique products are continuously met with interest and excitement, as we gain industry recognition The combination of retailer support provided by our field representative and our in-house customer care representatives, along with our recently announced $3 million media campaign, has led to the unprecedented rollout of our products on a national basis, and to discussions, which we hope to conclude within the next few weeks, with major international distributors servicing Asia and Europe. We are confident we will achieve our product introduction goals and revenue projections for 2006, and believe that we are building a major brand in the pet industry in months, which has taken many of our competitors years to achieve."
