Equator Beverage Co. (MOJO)

[Robt Alan]

From what I understand, the product didn't receive much fanfare and wasn't selling well. Nothing to do with lack of performance on Eastern's part. I was told that Eastern made Simply Orange what it is today (sold everywhere) and could have done the same if the product quality and Mojo marking campaign was stronger. All this info comes from a friend who owns a large juice route on Long Island. Everyone at Eastern and their customers were fired up about the product launch as many at Eastern and their customers bought MOJO and subsequently sold their shares as the product was not moving. I wish I had confidence to get back in at this mid $1 level but I'm just not feeling it. Especially with the info that billyboy provides. My biggest fear is that MOJO seems like a one-man-show and I've seen too many one-man-shows tank. A product like this needs a team behind it! I'm probably not the smartest guy in the room, but just practical.

GLTA!