Matrix Red Pill

[Pure_Greatness]

JALA news out

http://ih.advfn.com/p.php?pid=nmona&article=60912377&symbol=JALA

NEW YORK, NY--(Marketwired - Feb 4, 2014) - Be Active Holdings, Inc. (OTCQB: JALA), a manufacturer and marketer of Greek frozen yogurt under the Jala brand, announced an update to its agreement with C&S Wholesale Grocers. Be Active Holdings now has an approved vendor number and access to all C&S warehouse locations in the continental U.S. The Jala brand is a low fat, low calorie, all natural probiotic enriched Greek frozen yogurt designed to appeal to the health conscious or weight conscious consumer. Be Active Holdings' Founder and President Sam Pugliese was previously Founder and President of Skinny Cow ice cream brand which was sold to Nestle for $76 million.

"Over the past few months, we have re-branded and re-packaged Jala with the focus of re-launching it in 2014," stated Sam Pugliese, Founder and President. "Given the long time relationships of my partner, Joseph Rienzi, of Rienzi Foods, this updated agreement with C&S validates the network of contacts we have for distribution and retail slotting. Our team is very excited as we begin to enter the re-positioning and growth phase for Jala."

C&S Wholesale Grocers is the largest wholesale grocery supply company in the U.S. and the lead supply chain company in the food industry. C&S operates regional distribution centers where it receives products from food and grocery companies and ships them to supermarkets and other institutions. Currently, C&S serves about 5,000 stores from more than 50 locations in 15 states. Among its customers are many of America's best known companies, including Stop & Shop, Giant of Carlisle, Giant of Landover, Great Atlantic & Pacific Tea Co. (A&P), Ralphs, Safeway, Winn-Dixie, Pathmark, Waldbaums, Key Food, Foodtown and Target.