TheDirectory.com Inc (SEEK)

[tommyedwards]

Focusing just on Hello Metro/City Guide/Travel Guide:

Keep in mind that the 1,580 locally targeted City Guide network was receiving 5 million monthly unique users in October 2013 and honestly, (IMO) the websites were terribly outdated at the time.
That's only an average of 3,164 unique monthly users per metro location.

So now we dust off all of the city guide locations, modernize each website/bring in our partners to spruce up each metro site and convert the remaining to "travel" sites.

Now let's interlink TheDirectory.com, add in the nationwide marketing campaign, and the New Jersey call center that SG strategically positioned to be near other technology & marketing experts...

Would it be unrealistic to say that SEEK potentially boosts the metro/travel sites to a monthly average of 5,000 or 7,000? If so, that equates to 79,000,000 or 110,600,000 monthly hits.

How will that affect the advertising revenue and rates?