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Sunday, February 02, 2014 10:28:51 PM
A soft launch is the release of a website, hotel, or other product or service to a limited audience. Soft-launching is a method for gathering data on a product's usage and acceptance in the marketplace, before making it generally available as a hard launch or grand opening. Companies may choose a soft launch to test the viability of a product or to fine tune a product before implementing a larger marketing effort.
http://en.wikipedia.org/wiki/Soft_launch
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