Marani Brands Inc. (MRIB)

[daytraderjoe1984]

License first or license second

Doesn't matter. From a business point of view you can go both routes. License first then find a distributor then find a retailer and marketing after getting the license could work. But you sacrifice time and momentum. The time spent finding a distributor and everything else after getting the license would hurt the company by delaying the roll out.

Getting a license application started while doing marketing and signing contracts and working/ planning with a distributor setting each one up to execute within a relatively close time frame from one another sets the company up to benefit from all those things being done close to the license getting approval allowing the company to capitalize on time management allowing for a more effective time roll out.