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Wednesday, 01/29/2014 4:41:55 PM

Wednesday, January 29, 2014 4:41:55 PM

Post# of 10371
Facebook's (FB) mobile ad sales jumped 41% Q/Q and roughly 4x Y/Y in seasonally strong Q4 to $1.24B, a figure that soundly beat many analyst forecasts. Mobile accounted for 53% of ad sales, up from 49% in Q3 and 23% a year ago.
Total ad sales rose 76% Y/Y (an acceleration from Q3's 66% clip) to $2.34B. Payments revenue (important for ZNGA) totaled $241M, up from $218M in Q3 and favorable to a year-ago level of $256M, given 4 months were counted last year.