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Wednesday, January 29, 2014 1:56:36 PM
I guess you've never been in business then. The fall in margins from 29.2% down to 24.2% is very critical. Margins are one of the most important aspects of any company's financials. For every dollar grossed, they made .05 cents less on that dollar. I'd like to know why. Were wages higher? Were marketing costs higher etc? Where'd that 5% in margins go? If margins keep shrinking, then so will profit. It won't matter what they gross if they can't reap a profit. If you look at the history of big board stocks, 5% margins is earth shattering for many company's.
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