Tuesday, January 28, 2014 1:50:26 PM
Mr. Muller didn't just have a one-off success, he's proven to hit the big time on multiple occasions. Fanlime will be another massive success and CYBK will be part of it.
"...CYBK is also extremely excited to report CYBKs' new collaboration with Fanlime. www.Fanlime.com . FANLIME and CYBK will work together in the production and distribution of licensed merchandise leveraging CYBK's expertise in merchandising and distribution, along with FANLIME's access to, and relationship with, marquee professional athletes...."
In case anyone didn't notice, sports marketing is a strong suit for Mr. Muller.
Roberto Muller (New York)
CEO & Founder, The Muller Sports Group
Recognized as one of the most innovative and successful leaders in sports, media, and product marketing, Roberto Muller created and was the first CEO of Pan-American Sports Network, which became Latin America’s most watched cable sports network. Previously, Roberto was the president of Reebok and was instrumental in taking the company from a women’s fitness brand to a worldwide diversified performance sports brand. Prior to Reebok, he founded PONY Sports and Leisure, developing products for professional athletes. He has been a mentor to Oscar Fuenzalida & Ricardo Duch from Doggis (Chile) and participated in the Entrepreneurship and Competitiveness in Latin America (ECLA) program put on by Endeavor and Columbia Business School in New York City.
- See more at: http://www.endeavor.org/blog/endeavor-mentor-of-2011-global-nominees-announced/#sthash.8efePt3H.dpuf
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