As Seen On TV, Inc. (fka ASTV)

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Valued at 18.7 million$!http://www.finanznachrichten.de/nachrichten-2014-01/29219926-chefs-diet-completes-acquisition-of-ediets-com-950-000-strong-customer-base-for-national-gourmet-delivery-program-008.htm



NEW YORK, Jan. 24, 2014 /PRNewswire/ --Chefs Diet Holding Co., LLC., the parent company of Chefs Diet National Co., LLC., announced today that it has completed its acquisition of selected assets ofeDiets.com's home meal delivery business from the site's parent As Seen On TV, Inc., (OTCBB: ASTV) whichwas recently independently valued at$18.7mm by Cassel,Saltpeter Co asdelineated in ASTV's 10Q.As a company, eDiet.com had over 950k customer leads in its database, which generatedapproximately $17mm in revenues for 2012.

Chefs Diet has theability and "know how"supported byits proprietary food formulations, marketing planand product quality to maintain and supersede customer conversion and satisfaction seamlessly from eDiets.com.Chefs Diet isuniquely positioned to leverage eDiet'snational brandand great market exposure, includingits high profile sponsorships such as"The Biggest Loser."Last January alone, eDiets.comhad 1,450,623 page views and 468,965 target customers enter their website, which redirects to Chefs Diet as apart of the acquisition.Chefs Diet intends to increase its footprint nationally by leveraging its strategic relationships in connection with an exclusive arrangement in connection with cutting-edge vacuum packaging technology, which provides a competitive advantage to deliver to the market nationally the freshest tasting products.

"This market is crying out for a gourmet provider of fresh, wholesome and varied food products that promote lasting weight loss and wellness on a national level," states KevinGlodek, founder and President of Chefs Diet National.

Glodek adds, "Providing consistent quality and customer serviceconcurrently is key to our continued and future success. We feel our cutting-edge technologies in preparation and packaging coupled with our aggressive use of the Internet and Social Media will help us pave the way to a nationally recognized presence."

About Chefs Diet
Chefs Diet has successfully helped thousands of Americans lose weight and keep it off. The company's team of chefs prepare gourmet meals delivered daily and now weekly, thus providing customers with an easy way to take the thought process out of the arduous process of dieting. More importantly, the program is designed to not only help customers lose weight today, but educate them on the components of proper eating, wellness,and lifestyle changes that are vital life long and lasting changes.Chef Diet reputation as a leading diet and wellness companyis well established andhas been rated #1 in the US forfresh food homedelivery by Epicurious, a division ofConde Nast, and most recently by PreparedMeals.com, over 34nationally knowncompetitors rating "Top Notch #1"in food quality, presentation, and service. For more information please visit www.chefsdiet.com.

Media Contact
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SOURCE Chefs Diet Holding Co., LLC.


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