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"Netflix currently in 4K only for appearances sake":

http://www.avforums.com/news/netflix-currently-in-4k-for-apperances-sake.9844


Netflix released their quarterly earnings report last night and in doing so revealed a couple of tidbits worth noting.

As we saw at the International CES 2014, Netflix is aiming to be at the apex of 4K content delivery and was involved in a number of manufacturer announcements regarding their upcoming 4K capable streaming app.

The likes of Panasonic, Sony, Samsung and LG will all have TVs in 2014 capable of decoding the HEVC compressed Ultra HD content but, according to Netflix, they are presently really only involved for appearances sake.

In a letter to shareholders, Netflix said that only a significant minority of their users would be able to receive the 15.6 Mbps streams and that, “the short-term impact of 4K is mainly on consumer perception of Netflix as a leader in Internet TV”

Whilst we’re much in agreement with what they’re saying, it’s a surprisingly honest and public assessment of the situation.
"4K is mainly on consumer perception of Netflix as a leader in Internet TV”


The company also went on to reiterate that all its future self-produced content would be produced in 4K, however, and specifically cited House of Cards as an example, as well as re-confirming that all 5 seasons of Breaking Bad would be available in 4K resolution this year.

Netflix also revealed that they were putting multi-tiered levels of membership under consideration. In the States, Netflix already offers a ‘premium’ membership option, where 4 concurrent streams can be viewed by one household, in comparison to the two allowed under the current standard deal.

The company has also been testing other options, where either only one stream or three streams can be used, as well as SD/HD variations, at various price points.
DVD revenues still outweigh those from streaming
The membership tiers are very much in the planning stages, at present, with Netflix’s ultimate goal of being able to, “offer new members a selection of three simple options to fit everyone’s taste.”

Any such implementation of new pricing structures would not immediately impact existing subscribers however with Netflix promising, “existing members would get generous grandfathering of their existing plans and prices,” or, in other words, there would be a grace period allowing you to keep your existing plan.

In other news, Netflix says they now have nearly 45 million users, worldwide, with that figure set to go up another four million, or so, in the current financial quarter. Revenues are also very healthy with $962 million accrued via streaming services, in the last quarter alone, but revenue from its DVD business topped even that, with $1,175 million received.

Can anything stop the Netflix juggernaut?