NSD - Incomprehensible!
I don’t know if it is incompetence or naiveté, either way it is inexcusable in a public company.
Very similar dynamic to the marketing approach, which has so far proven unsuccessful. They felt their product was so good, people would buy it without a credible marketing plan or extensive testing. Hasn’t happened yet.
Same thing might unfortunately happen with share price – they feel it will definitely go up with good news. Will serious investors put their money in a company with penny credentials, no shareholders meeting, inexperienced management….? Yes, it might go up, perhaps even a couple of dollars – but it will never attain a fair valuation with the current approach.