Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

Liking a product can absolutely stimulate company inquiry.

However, to make money -- the objective of an investment, yes?? -- the business model has to make sense.

In this case, it doesn't. There has been tremendous dilution from share issuance which has not shown up in the company's expense statements, even though the dilution was because of stock payment for expenses.

So, we have an unprofitable company (under GAAP) which is diluting shareholders.

Or, to make money, one has to time an investment with the 'pump and dump' announcements which show up but never happen, in this case reality shows, audited financials, ice cream, NADSDAQ listing (a classic here being the doubling or price when BCCI merely applied for a symbol -- very cheap to do).

Look at the stock price chart. Other than a major run when all coffee stocks ran, the only other 'runs' have been with company announcements which have not proven to be true.

Caveat emptor.