Thanks for your great overview CN
One thing I don't get is why the deferred revenu of 3rd quarter would only show up as revenu in 1st qtr of 2014 and not already in 4th qtr '13. This shipment should imo be sold by now. After all, the company is selling a promise in a bottle. If people don't buy it now, I don't think they ever will.
I also find it difficult to treat the 3 million from the tax program as revenue. It's great working capital - and okay, in the statement it's revenue - but if this 3 million is relevant in making 1Q14 their best qtr ever, I will be very disappointed.
Don't get me wrong, I'm longer than I've ever been.
And more nervous than ever as well, i guess.
Cause there is no denying: the Martha Stewart deal is the thing that should get this company on track. And 4th quarter should already show if people are buying the brand or not.
