Promotion is not always a bad thing.
Some promoters promote a stock because they're holding a significant amount of shares and want to liquidate by selling into the momentum.
The best promoters are unpaid and promote a stock on their own based on their own due diligence in hopes of gaining credibility so that they can sell or market their own online program, tutorial, software, etc.
The paid promoters on the other hand are different. They fall into two camps...
1. Give me a cash payment and I will promote your stock to my list of followers or...
2. Allow me to help you liquidate some unrestricted shares and keep a portion of the proceeds.
Let's hope that the paid promoters of BONU fall into the first camp more often than not.
Also, keep in mind that many promoters will load up on shares the day before the scheduled collaborative promotion in hopes of unloading them into the anticipated momentum on press release day. Based on the late day activity on Friday, a portion of the large volume we've seen today could very well have been Friday purchases.
