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Tuesday, 01/21/2014 7:13:05 AM

Tuesday, January 21, 2014 7:13:05 AM

Post# of 2343039
MINE Alert...Expecting major Breakout. See recent PR's below.Closed Friday up .0004 at .002. Company announced major production to fulfill "New Key Accounts"
Product already selling in over 300 stores in S. Cal and Arizona

News For The Last 8 Months Minerco Resources: I know its a lot. For New People Who Don’t want to go through every article A recap of NEWS.
6/18/2013 The Brand Management Agreement retains Power Brands to manage the branding, production, marketing, sales and distribution for Level 5’s new healthy, yet functional, product lineup.
06/27/2013, Categories: Level 5, Power Brands, Minerco, Minerco Resources, Inc. (OTCQB: MINE), a progressive developer, producer and provider of worldwide commodities solutions, announced today that the company's subsidiary, Level 5 Beverage Company, Inc. ("Level 5"), has received its Universal Product Code (U.P.C.) Company Prefix from GS1 US.

Level 5 Beverage Company, Inc., a Minerco Resources, Inc. Company, Enters into Exclusive Distribution Agreement with Avanzar Sales and Distribution, LLC
07/29/2013, Categories: Level 5, Power Brands, Minerco,

Minerco Resources, Inc. (OTCQB: MINE) (the "Company"), a progressive developer, producer and provider of worldwide commodities solutions, announced today that the company's subsidiary, Level 5 Beverage Company, Inc. ("Level 5"), has entered into an Exclusive Territory Distribution Agreement with Avanzar Sales and Distribution, LLC.
08/12/2013 Letter to Shareholders:
Dear Minerco Shareholder,
As your Chief Executive Officer, my primary responsibility is to deliver shareholder value and to ensure the ongoing success of our company. Additionally, my obligations include keeping shareholders informed about new developments, challenges and opportunities. The entire Minerco -- Level 5 team is continually reminded of your constant support, and I wish to personally thank you for your patience and commitment that has been, and will continue to be, essential to Minerco -- Level 5's success in the months and years ahead.
It's a very exciting time at Minerco and Level 5. We have made great strides in all areas. We are building a world class beverage company from the ground up, focusing on laying a sturdy foundation and efficiently managing costs. Through our strategic partnership with Power Brands Consulting ("Power Brands"), we have mitigated many risks and avoided many mistakes of a typical beverage startup company.
I would like to highlight a few of the key accomplishments and building blocks we have set in place since the start of Level 5 just ten (10) months ago.
By utilizing our management team's strengths and our strategic partnership with Power Brands, we have overcome many challenges associated with the development and evolution of a start-up beverage company, including product formulation, package design and brand identity.
-- We completed the formulation and design of our 1st Generation of the
Level 5 Brand:
RISE -- Energy Supplement (The Coffee Drinkers' Choice)
CURVES -- Women's Supplement
ARMOR -- Immunity Supplement
FLEX -- Workout Supplement
Based on feedback received from our industry and consumer advisory panels, we believe our products' package designs and flavor profiles are unique and exceptional. Formulation and Design details are available on our website at www.minercoresources.com;
-- The entire Level 5 Brand was and is designed to target health conscience
consumers focused on great taste, targeted functionality, low calories,
and all-natural ingredients;
-- We identified our pilot launch market of Southern California due to its
large population density, large number of health oriented consumers and
vicinity to strategic partners;
-- In July, we commissioned the production run of our flagship product: RISE
-- The Coffee Drinkers' Choice. This first production run is scheduled to
be completed this month;
-- We contracted with Avanzar, the largest distributor in Southern
California, to distribute our entire line of all-natural, functional,
products. Avanzar calls on 6,500 retail locations in the region,
including but not limited to: Costco, Kroger, Safeway, Whole Foods,
Sprouts, Albertsons, Walgreens, CVS, 7 Eleven, AM PM, Quiktrip, Chevron
Extra Mile and Circle K;
-- We have started the redesign of our websites and the launch of Facebook
and Twitter pages for Level 5. The pages are scheduled to be live in
coordination with the launch of RISE;
-- After months of collaboration with Power Brands and our advisory panels,
we have created our first 2nd Generation Level 5 product: Coffee Boost.
Coffee Boost was designed to provide all the benefits associated with the
Level 5 Brand (great taste, functionality, low calories, and all natural
ingredients in a 2.5 oz. bottle) while targeting a different subset of
consumers. Coffee Boost can be taken "straight up" or added to coffee for
an all-natural, healthy alternative to synthetic flavored creamers and
powders. Stay tuned for more details.
A brief overview of our plans for the near future at Level 5 include:
-- The official launch of the Level 5 Brand, starting with our flagship
formulation: RISE. We will launch in Southern California, and for
consumers outside the initial launch area, RISE will be available through
our online channels;
-- We will roll-out our CURVES, ARMOR and FLEX products into the Avanzar
distribution network in Southern California and through our online
channels;
-- Coffee Boost will be formulated and tested in multiple flavor profiles
popular among coffee drinkers including: vanilla, hazelnut, mocha,
caramel and others;
-- Our marketing plan is always evolving but will include direct retail
sampling, online presence, television and radio advertisements,
sponsorship and celebrity endorsement;
-- Based on current discussions, negotiations, partnerships and further
grass-roots development, we expect to introduce additional product lines
under the Level 5 umbrella, outside of the functional shot category, to
target different consumers and/or geographic markets;
-- We will be expanding our distribution network, regionally and then
nationally, as the demand for and the scope of our products and brands
grow and evolve;
Minerco Resources, Inc., the parent company of Level 5, has successfully been and is currently renegotiating and restructuring existing liabilities to clean up its balance sheet. Liabilities that are not able to be renegotiated or restructured have been and will continue to be targeted for repayment from cash on hand.
We also tightened the focus/scope of Minerco to exclusively concentrate on Level 5. We divested of our controlling operational interest in the Sayab Wind and Iscan Hydro-Electric Projects in exchange for royalty interests. We are in negotiations to make a similar divestiture of our remaining clean energy project, Chiligatoro Hydro-Electric. These divestitures do and will allow us to focus all of our resources on the launch and expansion of Level 5.
The future of Minerco and Level 5 is very exciting and even more promising. With your continued support, we will relentlessly endeavor to turn innovation into convention, development into revenue, and our vision into reality. All of us on your Minerco -- Level 5 team will work tirelessly to keep you informed, engaged, and proud to be a Minerco shareholder. Feel free to contact us at info@minercoresources.com or me personally at john.powers@minercoresources.com.

07/09/2013, Categories: Level 5, Minerco, Label.




Level 5 Beverage Company, Inc., a Minerco Resources, Inc. Company, Announces Completion of the Initial Production Run of RISE and Coffee Boost

08/22/2013, Categories: Level 5,
Minerco Resources, Inc. (OTCQB: MINE) (the "Company"), a progressive developer, producer and provider of worldwide commodities solutions, announced today that the company's subsidiary, Level 5 Beverage Company, Inc. ("Level 5"), has completed the initial commercial production run of both RISE and Coffee Boost.


Level 5 Beverage Company, Inc., a Minerco Resources, Inc. Company, Announces RISETM and COFFEE BOOSTTM Are Now Available in Stores in Southern California
Nashua, NH, September 17, 2013: Minerco Resources, Inc. (OTCQB: MINE) (the “Company”), a progressive developer, producer and provider of worldwide commodities solutions, and Level 5 Beverage Company, Inc. (“Level 5”), the company’s subsidiary, announced today that RISETM and COFFEE BOOSTTM are available in select stores in Southern California.
A dynamic / evolving list of stores where RISETM and COFFEE BOOSTTM can be found will be available on the brands’ websites (updated daily) at:
http://www.level5energy.com
http://www.drinkcoffeeboost.com


Level 5 Beverage Company, Inc., a Minerco Resources, Inc. Company, Updates RISETM and COFFEE BOOSTTM Store Locations

September 26, 2013, Categories: Level 5, Power Brands, Minerco,
Minerco Resources, Inc. (OTCQB: MINE) (the “Company”), a progressive developer, producer and provider of worldwide commodities solutions, and Level 5 Beverage Company, Inc. (“Level 5”), the company’s subsidiary, today provided an update on the availability of and store listings for RISETM and COFFEE BOOSTTM in Southern California. As of yesterday, September 25, 2013, RISETM and COFFEE BOOSTTM can be found in over eighty (80) retail locations in Southern California. As the distributor updates the detailed store...

Level 5 Beverage Company, Inc., a Minerco Resources, Inc. Company, Names LEVEL 5TM Brand Manager
September 30, 2013, Categories: Level 5,
Minerco Resources, Inc. (OTCQB: MINE) (the “Company”), a progressive developer, producer and provider of worldwide commodities solutions, and Level 5 Beverage Company, Inc. (“Level 5”), the company’s subsidiary, today announce the appointment of Jason Fontaine as the Brand Manager for Level 5.
Mr. Fontaine, as the Brand Manager of all Level 5’s products as well as the Vice President of Brand Management at Power Brands Consulting, LLC. (“Power Brands”), will be responsible for managing the day to day operations.

Due to Strong Demand for RISE™ and COFFEE BOOST™, Level 5 Beverage Company, Inc., a Minerco Resources, Inc. Company, Begins Formulating Second Generation Products

Categories: Level 5, Power Brands, Minerco,
Minerco Resources, Inc. (OTCQB: MINE) announced today that, due to strong demand, the company’s subsidiary, Level 5 Beverage Company, Inc. (“Level 5”), has started formulating additional varieties of its 2nd Generation products.
Based on feedback received from our industry and consumer advisory panels and now from authentic retail consumers, we have started to slightly strengthen our RISE™ and COFFEE BOOST™ products to provide an additional boost while maintaining the functionality and exceptional coffee taste.

Level 5 Beverage Company, Inc., a Minerco Resources, Inc. Company, Makes Final Preparations for Launch on Amazon.com and Finalizes the Next Generation Proprietary Formulas

October 8, 2013, Categories: Level 5, Minerco,
Minerco Resources, Inc. (OTCQB: MINE) announced today that, ahead of schedule, the company’s subsidiary, Level 5 Beverage Company, Inc. (“Level 5”), has finalized the proprietary formulas for RISE™ and the entire COFFEE BOOST™ product line and is beta testing the links and modules for the Amazon.com launch.

LEVEL 5™ Available Worldwide: Level 5 Beverage Company, Inc., a Minerco Resources, Inc. Company, Announces RISE™ and COFFEE BOOST™ Launched on Amazon.com
October 11, 2013, Categories: Level 5, Minerco,
Minerco Resources, Inc. (OTCQB: MINE) (the “Company”) announced today that Level 5 Beverage Company, Inc. (“Level 5”), the company’s subsidiary, has launched RISE™ and COFFEE BOOST™, in coffee flavor, on Amazon.com.


The LEVEL 5™ Brand Expands to Over 250 Stores: Level 5 Beverage Company, Inc., a Minerco Resources, Inc. Company, Announces RISE™ and COFFEE BOOST™ Retail Locations Top 250 Stores
October 30, 2013, Categories: Level 5, Minerco,
Minerco Resources, Inc. (OTCQB: MINE) (the “Company”), the parent company of Level 5 Beverage Company (“Level 5”), a specialty beverage company which develops, produces, markets and distributes a diversified portfolio of all-natural and highly functional brands, announced today that the LEVEL 5™ flagship products, RISE™ and COFFEE BOOST™, have expanded into over 250 retail locations in Southern California and Arizona.
Level 5 Beverage Company, Inc., a Minerco Resources, Inc. Company, Acquires the VitaminFIZZ® Brand

November 21, 2013, Categories: VitaminFIZZ, Power Brands, Minerco,
Minerco Resources, Inc. (OTCQB: MINE) (the “Company”), the parent company of Level 5 Beverage Company (“Level 5”), a specialty beverage company which develops, produces, markets and distributes a diversified portfolio of all-natural and highly functional brands, announced today that Level 5 has acquired its newest brand: VitaminFIZZ® from VitaminFizz L.P.

Nashua, NH, December 4, 2013: Minerco Resources, Inc. (OTCQB: MINE) (the “Company”), the parent company of Level 5 Beverage Company (“Level 5”), a specialty beverage company which develops, produces, markets and distributes a diversified portfolio of all-natural and highly functional brands, today announced the appointment of Kiersten Slader as the Key Account Manager for Level 5.
Ms. Slader, was hired by Power Brands Consulting, LLC. (“Power Brands”) in November, 2013 to act as Level 5’s dedicated Key Account Manager under the Brands Management Agreement. The Key Account Manager is responsible for introducing brands, generating sales and maintaining relationships with key retail accounts. Key retail accounts are larger retail chains that are strategic and add immediate value to Level 5 and its brands: LEVEL 5™, COFFEE BOOST™ and VitaminFIZZ®..
Before joining Power Brands and Level 5, Ms. Slader was the Business Development Manager at NEO North America Inc. (“NEO”) where she was instrumental in the launch and sustained growth of NEO Water since 2010. At NEO, Ms. Slader:
• Achieved one of the fastest growing enhanced water product launches by assembling fully integrated marketing programs with distributors and key retail accounts;
• Opened over 7,000 accounts in the US and Canada in independent, natural, convenience, drug and mass market retail channels;
• Successfully closed national distribution with United Natural Foods, KeHE, Tree of Life, Nature’s Best, Core-Mark and more for the entire product line;
• Managed the account entrance, development of marketing and product promotion with Whole Foods Markets, Albertson’s, Walgreens, The Fresh Market, Market Center, Natural Grocers and 7-11 USA, 7-11 Canada plus others;
• Lead all marketing efforts that promoted NEO by creating key partnerships with media outlets such as BeverageWorld, Beverage Industry, BevNET, Women’s Fitness and Men’s Fitness;
• Escalated product brand awareness by synchronizing marketing programs during events and tradeshows including but not limited to: NIKE Women’s Marathon, the LA Marathon, South by Southwest, ExpoWest, ExpoEast, NACS and Fancy Foods; and
• Fostered key relationships with celebrities and athletes in and for the NEO team.
Prior to NEO, Ms. Slader was a Business Development Manager at DotNEXT Inc., an internet technology company.
Kiersten Slader, the Key Account Manager of Level 5 stated, “2014 is going to be an incredible year for Level 5. My excitement to represent such a fantastic line of products is at an extreme high. Each product offers something exceptionally unique, innovative and just what consumers want and need. We are working on successfully placing all Level 5 brands and products in top retailers nationwide.”
V. Scott Vanis, the Chairman of the Company said, "We welcome Ms. Slader to the Level 5 team. We love her drive and enthusiasm. Given her proven record and contacts in the beverage business, she has hit the ground running. In less than one month, she has either secured or already attended brand placement meetings with multiple big name retailers and key new accounts with unbelievable preliminary success. We believe that Ms. Slader will immediately and significantly impact Level 5 by quickly securing new key accounts. We welcome Ms. Slader to our seasoned Level 5 team. Together with Ms. Slader, Mr. Jason Fontaine, Mr. Darin Ezra and our executive team, Level 5 has very big plans for the future!”

Nashua, NH, December 6, 2013: Minerco Resources, Inc. (OTCQB: MINE) (the “Company”), the parent company of Level 5 Beverage Company (“Level 5”), a specialty beverage company which develops, produces, markets and distributes a diversified portfolio of all-natural and highly functional brands, is pleased to release its most recent product updates for all of its brands: LEVEL 5™, COFFEE BOOST™ and VitaminFIZZ®.
COFFEE BOOST™ has been a huge success in its original coffee flavor and formulation; however, the additional flavors (French Vanilla, Hazelnut and Mocha), new formulation (120 mg caffeine) and our Key Account Manager, Kiersten Slater, have combined to opened larger doors for COFFEE BOOST™. We plan on releasing updated store and account listings after our next sales meeting in mid-December.
As stated in our last release, Ms. Slater has tremendous contacts within the beverage industry and is already making an impact which should translate into product placement shortly. In line with her success, we are pleased to introduce the new labels for COFFEE BOOST™, in all flavors, and they can be viewed at http://minercoresources.com/news.php.

Nashua, NH, January 14, 2013: Minerco Resources, Inc. (OTCQB: MINE) (the “Company”), the parent company of Level 5 Beverage Company (“Level 5”), a specialty beverage company which develops, produces, markets and distributes a diversified portfolio of all-natural and highly functional brands, announces full scale production run for all four flavors of COFFEE BOOST™ in the new formulation.
The demand for COFFEE BOOST™, in all current flavors (Coffee, French Vanilla, Hazelnut and Mocha) has exceeded initial demand projections. Due to the confirmed major chain placements and corresponding demand, Level 5 has scheduled a full scale production run of COFFEE BOOST™ in all four flavors for late February. The process of ordering materials and ingredients and scheduling the production facility requires an approximate six (6) week lead time for COFFEE BOOST™.
Level 5 will utilize new distributors to service the new key accounts for COFFEE BOOST™ as requested by these larger chain accounts. Level 5 will continue to use our current distributor, Avanzar Sales and Distribution, to service and expand our Southern California and Arizona sales. The late February production run will also include the new formulation of RISE™ to continue to meet demand.
V. Scott Vanis, the Chairman of the Company said, “We thought our sales and demand projections made just last quarter were accurate; however, the excitement associated with COFFEE BOOST™ has been much larger than anticipated. We always believed our product was exceptional, and now we have proof that we were correct. This major full scale production run is very exciting, and we have come a long way in a short amount of time. However, we still believe we are just getting started. As always, we will keep you informed of developments and opportunities at the soonest opportunity.”

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